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  • NewsDirect Newsletter, Fall 2000, Issue No. 35
    seminars. For those of us with a background in direct marketing, the concept of “lifetime value of a ... thing.” You can expect other ideas and skills from direct marketing to gain more prominence in the coming ...

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    • Authors: Michael L Fix, Carl Meier, Steven Ostlund, Maria Thomson, UNKNOWN Mark L Trencher, Alan Wade
    • Date: Oct 2000
    • Publication Name: News Direct
  • NewsDirect Newsletter, May 2002, Issue No. 40
    MAY 2002 1 Chairperson’s Corner by Mike Fix 1 Direct Insurance Sales Using Microeconomics by Robert ... issues of NewsDirect. Section One: Introduction Direct response hasbecome an attrac-tive alternative to ...

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    • Authors: Michael L Fix, Christopher Hause, Jay Jaffe, Steven Ostlund, Robert E Winawer
    • Date: May 2002
    • Publication Name: News Direct
  • NewsDirect Newsletter, Winter 2001, Issue No. 36
    www.soa.org WINTER 2001PAGE 2 NEWSDIRECT NEWS DIRECT Chairperson’s Corner from page 1 WINTER 2001 ... coverage of the “traditional” Nontraditional arenas of Direct Marketing and Credit Insurance. But at the same ...

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    • Authors: Christopher Hause, Steven Ostlund, James B Smith, Maria Thomson, Leslie E Webb, Application Administrator, Alan Wade, Barnett Ovrut
    • Date: Dec 2001
    • Publication Name: News Direct
  • Small Talk Newsletter, May 2001, Issue No. 17
    home serv- ice in force and from newer blocks of direct response business. This issue thus crosses all ... there are likely tens of millions in force. • Direct response, including juvenile policies sold to ...

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    • Authors: Robert J Butler, Anson Glacy, John Kerper, John Ladley, Jon E Niehus, Steven Ostlund, Edward J Slaby, James Thompson, Alex Zeid, Lawrence Garvey
    • Date: May 2001
    • Publication Name: Small Talk